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Privacy Policy

Privacy Policy

Last Updated: January 17, 2026

At TrailKindred, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website latamsignalanalytics.com or use our services.

We have developed this policy in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.

1. Information We Collect

1.1 Personal Data

We may collect personal identification information from you in a variety of ways, including, but not limited to, when you visit our site, register on the site, fill out a form, and in connection with other activities, services, features, or resources we make available on our site. You may be asked for, as appropriate:

  • Name
  • Email address
  • Phone number
  • Trail reports and hiking experiences
  • Location data (if sharing trail reports)

1.2 Non-Personal Data

We may collect non-personal identification information about users whenever they interact with our site. Non-personal identification information may include:

  • Browser name
  • Type of computer or device
  • Technical information about users' means of connection to our site, such as the operating system, Internet service providers, and other similar information
  • Usage data (pages visited, time spent on site, etc.)

2. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds:

  • Consent: When you explicitly agree to our processing of your data for specific purposes, such as subscribing to our newsletter or submitting trail reports.
  • Legitimate Interests: When processing is necessary for our legitimate interests, such as improving our services, ensuring site security, and analyzing usage patterns to enhance user experience.
  • Contract Performance: When processing is necessary to fulfill our contractual obligations to you.
  • Legal Obligation: When processing is necessary to comply with a legal obligation to which we are subject.

3. How We Use Your Information

We may use the information we collect from you for the following purposes:

  • To operate, maintain, and improve our website and services
  • To personalize your experience on our site
  • To process and respond to your inquiries and requests
  • To send periodic emails regarding your inquiries or other products and services
  • To share trail reports and relevant hiking information with the community
  • To monitor and analyze usage patterns and trends
  • To protect our website and users from fraudulent or malicious activities
  • To comply with legal obligations

4. Disclosure of Your Information

We may share your personal information in the following situations:

  • Third-Party Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. These may include payment processors, data analysts, email delivery services, hosting services, and others.
  • Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Your Consent: We may disclose your personal information for any other purpose with your consent.

We do not sell, trade, or rent users' personal identification information to others.

5. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you request to delete your account, we will delete your personal information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with investigations, enforce our Terms of Use, and/or comply with legal requirements.

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our site is at your own risk. You should only access the services within a secure environment.

7. Your Data Protection Rights

Under Canadian privacy laws, you have the following rights regarding your personal data:

  • Right to Access: You have the right to request copies of your personal data.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: privacy@latamsignalanalytics.com

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our service and store certain information. Cookies are files with small amount of data which may include an anonymous unique identifier.

For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.

9. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

10. Third-Party Links

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: privacy@latamsignalanalytics.com
  • By phone: +1 587-525-5600
  • By mail: First Edmonton Place, 10665 Jasper Ave 14th Floor, Edmonton, AB T5J 3S9

This Privacy Policy was created to demonstrate our commitment to protecting your privacy and complying with applicable Canadian privacy laws.